I’m a Dublin-based digital marketing professional with a background in journalism, communications, and digital marketing and analytics. My journey into marketing began through story telling and audience-focused communication, which developed into an interest in how brands use strategy, data and technology to influence consumer behaviour and achieve measurable results.

With an MSc in Digital Marketing and Analytics, I have developed practical knowledge across SEO, content marketing, social media marketing, digital analytics, marketing strategy, campaign optimisation and data-driven marketing. I’m experienced with tools including Google Analytics 4 (GA4), SEMrush, Looker Studio, WordPress, Canva, and email marketing platforms and I enjoy turning audience insights into actionable marketing decisions.

My communication background gives me a different perspective on digital marketing, I combine story telling and creativity with analytical thinking and performance measurement. I’m particularly interested in how content, SEO, data and emerging technologies can work together to create stronger digital experiences and meaningful business outcomes.

As a digital marketing professional in Ireland, I’m continuing to build my career within the Irish job market, with an interest in opportunities across digital marketing, marketing analytics, SEO, content strategy, communications and marketing technology. I’m commited to continuous learning and staying current with the evolving role of AI and data in modern marketing.